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March 12, 2002 |
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Thank You Jonas Berlin! For our March 12 Meeting jonasberlinma@yahoo.com Do's and Don'ts when Creating Your CRM Architecture 
Customer Relationship Management and e-business are
business developments that have
forced us to start paying more attention to the overall architecture of our
IT systems. Lack of integration, lack of reliability, redundant and inconsistent business logic, and designs that
won't scale are some of the problems that may suddenly become very visible.
A fairly small upfront investment in a well designed and documented architecture will help you derive business value from your CRM systems in the fastest possible way, while at the same time minimize the risk of making costly mistakes in the implementation. In this talk, Jonas presented some of the frameworks and principles that he has successfully employed while developing the CRM architecture for several large corporations. He also pointed out some of the common traps and mistakes that many organizations have unwittingly fallen into. Along the way, he illustrated some "best practices" that have proved valuable. Jonas Berlin, Ph. D. consults in the architecture and design of CRM, marketing automation, and business intelligence systems. Before working as an independent consultant Jonas was the chief architect and director of enterprise architecture at DiaLogos Inc, a consulting company specializing in business and systems architecture for marketing organizations. Jonas has fifteen years experience designing and implementing business intelligence systems and other data intensive applications, and ten years experience designing and implementing distributed computing systems. Download his Powerpoint
Presentation. |
